Smart Solar Marketing Strategies: Clean Energy State Program Guide

August 3, 2009

Clean Energy Group, SmartPower

This report informs states on how they can act more like retail marketers to establish the financial and energy value of solar technology for the consumer. According to the new solar marketing report, use of effective marketing strategies is the key to attracting new customers to solar and bringing this smart technology into the mainstream. By establishing the financial value of solar, its reliability, and the many new “easy financing” programs established by states and utilities, states can explain how solar can become a smart investment. The report describes specific examples of effective marketing initiatives from across the country to assist states increase the demand for solar and achieve their clean energy goals.